Executives with an active social media presence go beyond personal branding. They use social media to increase business metrics such as brand awareness and sales. The best practices for executives to develop online presence are different from the average user because executives are an example for people looking to enter the corporate world.
A strong social media strategy is a prerequisite for a successful business. Your social profile is closely connected to your brand, your customers, and prospects. According to Grisdale Advisors, about 60% of executives use social media. The top platforms they use include LinkedIn, Facebook, and Twitter. Studies performed by LinkedIn and Hootsuite show that when C-suite execs use social media, it’s likelier that their employees will also use it for business purposes.
Here’s a brief on the top 4 social media strategies which help executives build a strong social media presence and boost their business success.
Establish Thought Leadership and Connect
C-Suite execs must be active on social media to grow thought leadership within the business sector. It requires being up to date with current news in your industry and sharing your ideas and thoughts. You can also use social platforms to promote upcoming talks or events. Social platforms can help you develop your profile as a leader in your niche. It delivers huge benefits in exposure for both executives and brands.
Share Your Company’s Vision
Sharing your company’s vision should be another component of your executive social media strategy. You can achieve this through messaging and through the content you share. Explain what your company does and why. Tell people why you enjoy working at your company and what projects you’re developing. Include storytelling whenever it’s possible. Share what challenges your company has overcome. The secret to establishing a strong online presence is to explain the “why” behind what your company does.
Social media users can identify the difference between marketing slang and authentic comments. When you’re sharing content online, use your unique industry expertise and perspective. Imagine that you’re speaking to your friends, while following company policies. Communicate in a familiar wat without using corporate jargon. This will make your target audience feel comfortable to engage with your content.
Support Your Brand and Be Aware
Executives must make sure their social media strategy includes sharing content about their brand and from their organization’s social channels. LinkedIn’s feature called “Employee Notifications” allows the company page administrators to notify employees significant posts which they can comment and share.
Before you choose a strategy, determine your goals for social media. Do you want to express yourself or impress others? Do you want to let everyone in on everything you’re doing, or do you want to be more aware of your professional reputation and how you are perceived by others? Decide how much, or how little, impression management matters to you. Good luck!
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